Human-AI UX
Agent workflows
Front-end development
Product systems
Human-AI Systems Builder.
THINK
Systems Thinking.
Structuring ambiguity, rules, and data into coherent product logic.
FRAME
Experience Architecture.
Shaping complex tools into clear structures, flows, and decision paths.
BUILD
0→1 Product Building.
Turning ambiguity into buildable products.
REALIZE
Product Realization.
Turning strategy, UX, and front-end logic into working product experiences.
I’m a product designer and builder working at the intersection of UX, AI workflows, and front-end execution. I turn ambiguous product ideas into structured flows, interface systems, and working prototypes for complex digital products.
Work
&
Lab
Case studies.
Join the grid.
Design, strategy, and code built around what your business actually needs.
See more projects
See more projects
under the hood
Services.
Sheen Liu
Branding
I help brands look sharp, sound right, and work better — online and off.
PR & marketing
Launch campaigns, content, positioning — from press releases to product messaging.
Web & app design
Clean, considered, conversion-focused. Built around your business, not a template.
Front-end development
Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.
Process.
Methodical process
Research-informed decisions
Scalable by default
Collaborative checkpoints
A methodical, research driven process that delivers lasting outcomes.
Over time we refined a rigorous, collaborative approach that keeps teams aligned and drives measurable results. We aim for lasting impact, not just hand-offs.
Discovery
Concept
Execution
Launch
Stakeholder interviews & briefing
Concept refinement
User & market research
Creative & strategic exploration
Direction alignment
Design systems
Iterative testing & QA
Rollout & support
Post-launch optimisations
the culture
My Blogs
Ideas worth sharing.
Insights worth keeping.
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